Interactive LCD Advertising
| Touch Screen Digital Signage
A new and improved method of allowing a client to interact with your brand is by integrating interactive LCD advertising monitors into your company's marketing campaign. Using touch screen digital signage technology is simple to set-up and creates a highly captive audience that will be able to select the most relevant and appropriate content where it counts the most: at the point-of-purchase.
Imagine a client that arrives at the in-store POP display and actually has a choice of what information to view about a particular product. Interactive LCD advertising monitors create this open door for the client to receive the most relevant information available without the need to fight through the clutter of general advertisements. Touch screen digital signage can improve the overall results of the marketing campaign by offering the client more detailed information about a particular product. Simply by integrating these interactive LCD advertising monitors into your marketing campaign and taking advantage of touch screen digital signage, you will see the results of a clear and precise marketing campaign directed at educating the consumer about the functionality and benefits of the product on the store floor.
INTERACTIVE LCD ADVERTISING
- Interactive LCD advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. While not defining the use of an LCD display, the general concept is clear: communicate effectively with consumers to create value and increase sales or brand recognition.
TOUCH SCREEN DIGITAL SIGNAGE
- Touch screen digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings. Using a touch screen digital signage interface adds interactivity to the project.
Creating an out-of-home advertising network through interactive LCD advertising monitors is a way to stay ahead of the competition and increase bottom line results. Getting the targeted message to the consumer at the point-of-sale through touch screen digital signage is one way to accomplish this goal.
According to Wikipedia, the benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively.
Touch screen digital signage offers a great return on investment when compared with many other traditional forms for advertising. Learn more about interactive LCD advertising by calling us directly and speaking to a representative at 562.366.4523 or email us!